5: Build an email or text message list
This is something that is really important, especially in the long run.
Let's say you have a following on Instagram of over 5000 people. And tomorrow, Instagram is shut down after it has been declining in popularity and everyone hopped on the next social media. What do you do?
If you have a list of emails or phone numbers, then you can at least let your audience know that you move from platform X to Y, or that you are active on Z. What you will see is that a lot more people will convert with you to the new platform, because you let them personally know in their inbox that you have moved.
Over the last couple of years we're seeing more and more text message marketing, because of its high open rates. It is never to late to start with an email list or text messaging campaign, so take action now!