Introduced in 2012, Apollo has become the new worldwide standard for professional music production, and has been used to record breakthrough albums by artists such as Kendrick Lamar, Coldplay, Dr. Dre, Brad Paisley, and many more. - (Universal Audio website)
But it doesn't stop there, Universal Audio has made it possible for us to use digital plug-ins that emulate their hardware counterparts, which sound incredibly close to the actual sound of the original hardware piece! In other words: We can now use 80.000 euros worth of hardware by spending 1000-3000 euros on the Apollo and their digital plug-ins!